April & Ashley Product Description

Client: Born out of Francis Roses – the biggest rose wholesaler in North America – April & Ashley is a new direct-to-consumer brand selling rose bushes and bouquets to home gardeners, decorators, and gifters. 

Objective: April & Ashley needed product descriptions for a new batch of rose bushes that would bring the products to life – helping floral enthusiasts visualize them in their own gardens.

Audience: Home gardeners ages 20+.